Shown with add-on
Wren & Kiln · prepared by TriLumen Systems · excerpt of a full report. Findings reflect an invented site, shown to illustrate what you receive.
| Finding | Impact | Fix |
|---|---|---|
| No product markup. Google cannot read price, glaze options or stock. | High | Add product and offer markup to all 10 product pages, and submit a free merchant listing. |
| Every product page has the same title. | High | Unique titles: “Handmade Stoneware Mug, 12 oz | Wren & Kiln”. |
| Product descriptions are one line. Not enough for search or for buyers. | High | Add size, capacity, care and how it is made: 80 to 150 words each. |
| Google Business Profile lists no shop hours. | Medium | Add Thursday to Sunday hours, studio photos and the online store link. |
| Filter pages create duplicate URLs. | Medium | Point filtered views back to the main shop page with a canonical tag. |
| No shipping or returns page in search. | Medium | Publish the shipping, pickup and 30-day return terms where buyers look for them. |
| Drawings have no alt text. | Low | Describe each product and glaze in the image alt text. |
| Search phrase | Est. monthly searches | Competition | Target page |
|---|---|---|---|
| handmade coffee mug | 2,400 | High | Everyday mug |
| pottery studio near me | 880 | Medium | Visit + Google profile |
| ceramic pour over dripper | 590 | Medium | Pour-over dripper |
| stoneware serving bowl | 320 | Low | Low serving bowl |
| handmade gifts Birch Ford | 90 | Low | Shop |
Search volumes are invented estimates for this sample. A real report uses current data and shows where the figures come from.
This is an excerpt. The full audit covers technical health, page-by-page recommendations, a content outline, a competitor comparison and a prioritized roadmap. Every report is reviewed and signed off by a person at TriLumen.