Sample audit excerpt for a fictional business. Back to the sample package

SEO audit & 30-day plan

Cedar Hollow Family Dental · prepared by TriLumen Systems · excerpt of a full report. Findings reflect an invented site, shown to illustrate what you receive.

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Top findings

FindingImpactFix
Google Business Profile is half-filled. No services, no photos of the office, and hours differ from the website.HighComplete every field, add 20 photos and a booking link, and match hours exactly.
No page for new patients. Visitors cannot find what to bring, what a first visit costs or whether insurance is accepted.HighPublish a first-visit page with steps, forms, insurance and pricing.
Online booking is hidden. The only way to book is a phone number in the footer.HighAdd a visible “Book a visit” button on every page, with a simple request form.
Each service shares one thin page. Cleanings, fillings and kids’ visits are three lines each.MediumGive each service its own page with plain-English answers and common questions.
Review replies may reveal patient details. Some replies mention treatments or visit dates.MediumUse a neutral reply template that never confirms someone is a patient.
No dentist business markup. Search engines cannot read hours, insurance or services.MediumAdd dental practice markup with hours, services and accepted plans.
Photos are slow and unlabeled. Mobile pages take 5 seconds to load.LowCompress images and add descriptive alt text. Use only photos with permission.

Keyword opportunities

Search phraseEst. monthly searchesCompetitionTarget page
dentist Cedar Hollow320MediumHome + Google profile
dentist accepting new patients880HighNew patients page (new)
dentist without insurance410MediumMembership plan page (new)
kids dentist near me1,300HighKids' visits page (new)
emergency dentist same week360MediumUrgent visits page (new)

Search volumes are invented estimates for this sample. A real report uses current data and shows where the figures come from.

30-day action plan

Week 1
  • Complete Google profile
  • Add Book button
  • Compress images
Week 2
  • Publish new-patient page
  • Add business markup
  • Review reply template
Week 3
  • Service pages, part 1
  • Membership plan page
  • Request 10 reviews
Week 4
  • Service pages, part 2
  • Check rankings and bookings
  • Plan next month

This is an excerpt. The full audit covers technical health, page-by-page recommendations, a content outline, a competitor comparison and a prioritized roadmap. Built with AI assistance, reviewed and signed off by a person at TriLumen.