Baseline Courts · prepared by TriLumen Systems · excerpt of a full report. Findings reflect an invented site, shown to illustrate what you receive.
| Finding | Impact | Fix |
|---|---|---|
| Rentals, leagues and camps share one page. Search engines see one vague page instead of three clear offers. | High | Give each program its own page with prices, dates and a sign-up button. |
| Booking happens through a PDF form. Phones handle it poorly and many visitors give up. | High | Add a simple online booking request on every page, and a click-to-call button. |
| Google Business Profile is listed as “Sports complex”. Searches for “basketball court rental” rarely surface it. | High | Set the best-fit primary category, add services, photos of each court and the weekly schedule. |
| League schedules are images. Search engines and screen readers cannot read the dates and times. | Medium | Publish schedules as real text with event markup so dates can appear in search. |
| No page for birthday parties and team events. People search for it, and the site has no answer. | Medium | Add an events page with packages, photos and a request form. |
| Few reviews, none on the site. Competitors list 200+ reviews; this facility lists 38. | Medium | Ask every team captain for a review after the first game and show the best ones on the site. |
| Photos are large and unlabeled. Pages take 5 seconds to load on a phone. | Low | Compress images and add descriptive alt text. |
| Search phrase | Est. monthly searches | Competition | Target page |
|---|---|---|---|
| basketball court rental near me | 1,600 | High | Courts page (rework) |
| indoor basketball league adults | 720 | Medium | Adult league page (new) |
| youth basketball camp Ridgemont | 190 | Low | Camps page (new) |
| kids birthday party basketball | 410 | Medium | Events page (new) |
| open gym basketball near me | 880 | Medium | Open gym page (new) |
Search volumes are invented estimates for this sample. A real report uses current data and shows where the figures come from.
This is an excerpt. The full audit covers technical health, page-by-page recommendations, a content outline, a competitor comparison and a prioritized roadmap. Built with AI assistance, reviewed and signed off by a person at TriLumen.